Key Works
The HVN
The home for conscious wellbeing in the heart of London
Brand Launch | Social Strategy | Creative Direction | Copywriting | Influencer Management | Events
We were entrusted with building and launching The HVN from the ground up—crafting its brand identity, visual aesthetic, tone of voice, and comprehensive brand and social strategy. Our team also provided strategic input on the design of the stunning Knightsbridge location. The launch culminated in an exclusive influencer event hosted by brand ambassadors. Following a seamless organic and paid social campaign, the brand's following doubled, attracting interest from celebrities and high-profile influencers seeking potential partnership opportunities.
Daxxify
Break up with Botox
Social Strategy | Influencer Management
We developed a social-first, guerrilla-style unbranded campaign for Daxxify, marking its entry into the facial aesthetics and injectables market as the first competitor to Botox in over 20 years. The Break Up with Botox campaign featured influencers across TikTok and Instagram, leveraging a custom trending audio to drive engagement. I oversaw the creation of content for the campaign. Our influencer content highlighted Daxxify as the longer-lasting injectable option. The campaign generated over 14 million impressions, reached 16 million users, and earned additional exposure through some fun earned media (The Gloss Angeles Podcast).
Kraken Black Spiced Rum
Step Into the Dark
Product Launch | Social Strategy | Social Management | Production | Events | Partnerships | Account Management
As the account lead for Kraken Black Spiced Rum, I managed campaign and product launches, events, partnerships, social campaigns, and evergreen content. Over my time with Kraken, I progressed from a production and account intern to associate producer, and ultimately to account executive, where I led client relations and social strategy for the brand, including overseeing content creation for the campaign and for evergreen social. We launched new initiatives, including Step Into the Dark, a social-first campaign. I also oversaw influencer events and managed production for multiple product and campaign shoots. Additionally, we established a partnership between Kraken Rum and the Seattle Kraken hockey team, positioning Kraken as the spirit of choice for fans and players alike.
